Tuesday, November 20, 2012

IKEA Soft Toy Aid 2012

The global IKEA Soft Toy Aid holiday campaign has begun. Through 29 December, for each soft toy (or children's book) purchased, the IKEA Foundation donates $1.00 (or 1 Euro equivalent) to UNICEF & Save the Children

We'll post updates & reminders throughout the season, but if you're shopping this weekend, please keep this campaign in mind. And to double your donation, think about dropping an IKEA soft toy off to Toys for Tots or another local toy campaign drive in your town or country. 

Here is the charming Soft Toy Aid video to brighten your day.


(photograph via IKEA)