A favorite holiday ritual has begun: the IKEA Soft Toy Aid campaign launched November 1st & runs through December 24th. As always, IKEA donates $1.00 (or 1 euro) for each soft toy purchased to Save the Children & UNICEF. This year, IKEA launched the U.S. campaign by donating thousands of much-needed cuddlies to Toys for Tots, another favorite organization. You could echo this by purchasing an inexpensive toy (or more) & then donating it to Toys for Tots. They've had a very difficult time the last 3 years & this year is unfortunately more-of-the-same.
Visit here for the Wembley (UK) store (or go to your nearest by changing the city); they are double-duty giving as well. We'll post more information throughout the campaign & do a round-up of what's going on in Canada, Europe & Australia. As far as we know, every IKEA store, in every country is involved in the campaign.
Suddenly, we're excited for the holidays. Giulia's pink ears perked up when she heard the IKEA video song. It's adorable, do watch!
ciao-merry-meow/GG Central
(Bjorn Bear via IKEA)